Marketing Strategies for entrepreneurs and professionals

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PROGRAMS AND PRODUCTS

Attract Clients Like Crazy Boot Camp

The only marketing training program designed specifically for service professionals who want to find more effective ways to market themselves online and offline. Click here to learn more...

 


Client Attraction System In a Box

Study my proven seven-step marketing and selling system from the comfort of your own home or office. Discover how to make promoting your services and service-based products effortless and fun, and add $5,000 to $25,000 a month to your bottom line. Only a limited number of sets is released at this time...So act now!

 


Develop Your Own 'Marketing Matrix' that Makes Clients Come to You

The only marketing training program designed exclusively for service professionals where 11 world-class experts reveal their closely guarded, tested and proven, off-line and on-line marketing strategies. Get it now!

 


How to Develop Your Personal Marketing
Action Plan

Grow your business this year with your personal Marketing Action Plan... Get this simple blueprint and find out how you can quickly and easily put together an easy to follow and implement, step-by-step plan. Get Started Today!

 


How to Create and Sell Your Own Info-Products

Does your bank account take a steep dive every time you take a vacation? Find out how easy it is to develop hot-selling information products that position you as expert, attract more clients, and make you money while you're asleep! Get It Now!

 


How to Network for Clients

Don't even waste your time, gas, and money attending networking meetings without this information. These are networking tactics you've NEVER HEARD OF BEFORE. This info will give you all the "how-to" tips you want to meet more prospects, generate referrals and get new business from EVERY meeting you attend! Get Started Now!

 


How to Confidently Charge More and Get It

There are only two things that are stopping you from getting paid what you are really worth. Do you know what they are? Get this sixty-minute audio and forever change the way you talk about your prices. Find out how you can confidently raise your fees and get paid what you are asking for! Don't wait!

 


Marketing Tips and Ideas to Create a Better Marketing Plan and Attract More Business

Here is just a small sampling of my marketing tips and articles. They include ideas and strategies you can implement right away to create a better marketing action plan and attract new clients and customers fast - often with little or no money at all. Read The Articles Now!

 


 

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Please make sure when contacting these individuals/companies, to identify yourself as a Marketing Mentors Member, or let them know that Adam Urbanski sent you. In many instances, this will open the doors to extra discounts, gifts, or services.

Best,

 

1. Research Tools

Keyword Selector Tool
Gives you a number of how many times people search on any given keyword in the previous month. Great resource and it’s free:
http://inventory.overture.com/d/searchinventory/suggestion

GoodKeywords.com
Another great tool for researching keyword’s popularity. And this is one is free too:
http://www.goodkeywords.com

Wordtracker Keywords®
Subscription-based and very powerful keyword tool:
http://www.wordtracker.com

Google AdWords Keyword Tool
Google's search suggestion tool based on Google's search data:
https://adwords.google.com/select/KeywordToolExternal

SurveyMonkey:
Want to find out what your clients want to buy? Survey their needs. SurveyMonkey.com allows you to quickly deploy web-based survey. The free version allows you a limited number of responses:
http://www.surveymonkey.com

Archived Websites
http://www.WayBackMachine.org

JustAskMyDatabase.com
This truly is one of the most ingenious inventions of the online marketing world. If you have a list of online subscribers quickly find out what they want. Don’t have a list? Use the AskDatabase to build one with pay-per-click traffic. There is a monthly fee of $29:
http://www.JustAskMyDatabase.com

Dummies.com
The dummies book collection:
http://www.dummies.com/WileyCDA

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2. Recording Audio Files

Sony Sound Forge Audio Studio
This is the software I personally use (and to my knowledge most of info-product gurus use it as well. If you are serious about creating your own audio product I recommend you choose this option. It has all the features you need to record and edit high-quality digital audio from any source – phone, live conversation or a seminar. Cost - $69.95. Also offers a free trial:
http://www.sonymediasoftware.com/products/
showproduct.asp?PID=975

MP3-Recorder
If you are really on a tight budget this is a lower cost option. You can still record and edit your audio files but this tool doesn’t have some of the more advanced but helpful features Sound Forge Studio offers. Cost - $14.95 and offers a free trial:
http://www.mp3-recorder.biz

Any-Sound-Recorder
Another low-cost alternative. Good set of features and only $24.95. Also offers a free trial:
http://www.any-sound-recorder.com

AudioStrategies.com
Outsourcing the recording is a great option for recording your tele-seminars if you don’t want to invest in your own equipment. Plus it will save you a lot of stress of trying to learn too many things at once. Brigette and Steve are extremely helpful. They record all my teleseminars:
http://www.audiostrategies.com

MusicBakery
Great source of royalty free music, best value wav, MP3, aif, downloads and CDs:
http://www.musicbakery.com

Music2Hues
Another great royalty-free high quality music library:
http://www.music2hues.com

Digital Recorders
Great resources to purchase recording equipment:

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3. Transcribing & Editing Help

Elance
My favorite place in the world to find cheap help with transcribing, ghost-writing, editing, graphic design, web design and programming. These are all the people who refuse to learn how to market themselves effectively so they sell their services for a “dime on the dollar”. It may be a bit confusing to first open and approve and account with them and then post your first request for bid. But once you get started you’ll see how easy it is to get dozens of people who are eager to do your “dirty work” for you to bid on your projects:
http://www.elance.com

Admin Source™
Susie Ward does most of my transcribing now. She does a great job and really pay attention to doing small editing tweaks as the document is transcribed so you don’t end up with sentences cut off in weird places. She also does a great job on formatting the documents for easy reading. I highly recommend her:
Susie@theAdminSource.com
301-933-0616
http://www.theadminsource.com

Workaholics 4 Hire
Works similar to Elance, but has more of team approach. You actually get someone to “manage the project” and outsource it to individual freelancers for you:
http://www.workaholics4hire.com

Model Typing
Your one-stop, virtual assistant transcription source online! Contact Rhonda Pridgeon:
(913) 709-9756
http://www.ModelTyping.Com

Linda Heibel
Editing, proofreading, internet research and fact checking, designing forms, managing e-zines:
lheibel@sbcglobal.net
(210) 541-0476
http://www.essentialoutsourcing.biz

This is a copywriting resource…
100 Greatest Headlines
This selection by Jay Abraham of best headlines ever written is a great resource for ideas:
http://www.abraham.com/articles/
100_Greatest_Headlines_Ever_Written.html

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4. Creating PDF files (for e-books)

Of course Adobe Acrobat is the best for this, but at $299 it’s not the most affordable way to go when you are just getting started with creating info-products. Here are some less costly options.

You can start by getting a freebie directly from Adobe Acrobat makers. A free trial account lets your create five free PDF files using its online PDF maker at http://createpdf.adobe.com

Macromedia FlashPaper
One of the best options I’ve found for creating PDF documents from anywhere on your computer with a simple click! Cost - $79. Offers a free 30 day trial:
http://www.macromedia.com/software/flashpaper

PDFFactory.com
Another great product I used. Simply click “print” and select the PDF Factory as your printer and your document is instantly converted to a PDF file. Cost - $49.95. Offers a free trial download:
http://www.fineprint.com/products/pdffactory/index.html

PDF 995.com
The very first software I ever used to convert files to PDF format. It’s a suite of three programs you can use to make and edit PDF files. Fully functioning free version shows a pop-up sponsor ad when used (a small price to pay for a good, simple to use program) or you can upgrade for just $19.95:
http://www.pdf995.com

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5. Virtual Assistant (VA) Services

Some great resources for admin work:

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6. Getting Graphics Designed (for e-books)

Having a nice “digital cover” designed for your e-book will typically improve your conversion ratios (from visitor to subscriber to buyer.)

You could try software – but frankly I tired a couple and I wasn’t happy with the results. Either the software is too complicated for the average user and takes too much of my time, or it’s simple to use but the graphics are really low quality.

I suggest you outsource this to people who specialize in designing “magnetic” e-book covers.

ClientAttractionCovers.com
Has done thousands of covers for pretty much every online guru you can think of:
http://www.ClientAttractionCovers.com

EbookWOW.com
Will design your header, “membership cards”, CD boxes, website headers and “buy” buttons. Their prices are great:
http://www.ebookwow.com

Graphics By Heather
Heather Kirk has designed a lot of direct-response type catchy covers for ebooks, audio programs, and home study courses for many of the top marketers:
http://www.graphicsbyheather.com

Wild Woman Design, LLC
Karin Wilson is awesome to work with. She designed some direct-response marketing materials for me as well as all my graphics for my ACLC Self-Guided program. She listens to what your needs are and doesn’t have a big ego about making the changes you ask for. Or – as it is in my case – she’s able to zero in on the look I’m after right from the get go. Highly recommended:
http://www.wildwomandesign.com

iStockPhoto®
Getting cheap royalty-free graphics for your designs – starting as low as $1:
http://www.istockphoto.com

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7. Duplicating Audio CDs and Fulfillment Services

You can always start by creating your own CDs on your own computer. (That’s how I got started!) But as quickly as you can outsource this work to others – believe me, it’s worth the price.

You can look for a local place that duplicates CDs – you’ll likely get good rates and save on shipping costs. Or do a search online and find a place you feel comfortable with.

Or you can use the people I use in my business.

OCMediaExpress.com
Will duplicate your CDs in small quantities – a great feature when you are getting started and don’t want to produce a thousand copies of your product:
http://www.ocmediaexpress.com

CD Rom 2 Go
Duplication services:
http://www.CDrom2go.com

iFulfill.com
A complete fulfillment place for info-preneurs. Will work with you if you are just starting out and have a low sales volume. You actually have to create your products first and have them shipped to iFulfill – then they will ship it to the end client every time you make a sale:
http://www.ifulfill.com

Lulu.com
Want to turn your ebook into actual printed book but without printing a thousand copies? How about one at a time? I haven’t used this resource, but heard a lot about it. One negative comment – the quality may not be as nice as a top-notch high-volume printer:
http://www.lulu.com

E-Fulfillment Service
Good but charges a hefty monthly storage fee:
http://www.efulfillmentservice.com

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8. Selling Products Online

PayPal.com
One of the easiest ways to start accepting payments online – automatically – without actually having your own merchant account. You end up paying a bit higher fees for each transaction – but there are no monthly fees to worry about. Which means it doesn’t cost you anything if you are not making any sales:
http://www.paypal.com/us/mrb/pal=BRFQ9XGFXC88C

ClickBank.com
Another good way to start selling digital products online it to list them with ClickBank. They will facilitate the entire sales process. And an added perk is that some of the existing ClickBank affiliates might actually pick your product to promote it (but don’t “bank” on it.):
http://incitedg.reseller.hop.clickbank.net

ClientAttractionCart.com
This is the shopping cart I’m using in my business. I love it. It allows me to have all the products I want, unlimited autoresponders to follow-up with prospects and clients. It also automates my ezine list management and broadcasts. Price varies from $29 to $79 a month depending on what option you choose. I use their top of the line version because it also manages my affiliate program:
http://www.ClientAttractionCart.com

PowerPay.Biz
When you are ready to open you own merchant account check out this company – it’s who I’m using as my processing company for credit card charges. There are certain things to watch out for with setting up your credit card system, and this company specializes in online/information marketers. You may want to contact Jud Smith:
(877) 877-3737 x1110 or (207) 415-4789 (his cell phone)
http://www.powerpay.biz

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9. Adding video to your website

Video Add On
Helps you add streaming video to the Internet tools. When you can address your audience by using streaming video you can fully capture their attention as if you were speaking to them in person. Video has revolutionized the way we communicate by the introduction of video blogs (vlogs), video emails, video galleries, video conferencing and interactive video websites:
http://www.videoaddon.com

Instant Video Generator
Add Streaming Video To Your Website Without Expensive Equipment Or Technical Know-How:
http://www.ClientAttractionVideo.com

FLV Producer
A nifty tool developed by Tracy Childers that allows to you transform your windows media movie files into a format that will play online that you can easily incorporate into your websites:
http://www.flvproducer.com

Internet Audio Guy
Mike Stewart is the Internet audio and video guy. If you are looking for a whole package and someone to really guide you through the technology used to record high-quality teleseminar audio, record your own events, and create online video – Mike is your man:
http://www.internetaudioguy.com

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10. Printing

Postcards:

Automated Greeting Cards:

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11. Web Design and FTP tools

Web CEO
Offers a free ftp program:
http://www.webceo.com

Visicom Media
Offers a freeware ftp program and HTML editor:
http://www.visicommedia.com

FrontPage
The Microsoft Office Web site creation and management program:
http://www.microsoft.com/office/frontpage

Hosting for Coaching
Contact Lisa Hayes:
lisa@hostingforcoaching.com
http://www.hostingforcoaching.com

Templates

Pop-up Generators
Check two places for tools to increase opt-in conversion

Web Statistics tools

Hosting Companies

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12. Teleseminar Resources

Timekeepers:

Recording:

Bridge lines:

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13. Other “nice to have” tools

Camtasia Screen Capturing Software
A great tool for creating tutorial flash videos. If you want to teach clients how to perform a specific task on a computer, and put it on a CD or stream it from the website this is the right tool for the job. Cost - $299. Offers a 30-day free trial:
http://www.techsmith.com/products/studio/default.asp

SnagIt Screen Capturing Tool
Have you ever wondered how people display online images of their software or online tools they use, or snap-shots of their bank accounts? Well, they “take a photo” of what’s on their computer screen with SnagIt and turn into a graphic – with just a few clicks – super easy! Only $39.95 and also offers a 30-day free trial. This is a must have tool:
http:// www.techsmith.com/products/snagit/default.asp

ClientAttractionAudio.com
I use this all the time to stream audio on the web. Super easy to record new messages over the phone, easily capture testimonials from clients. Being a cheapskate I didn’t want to pay their $29 a month subscription fee so I initially purchased another tool – it was a $100 flat fee. What a mistake – it was complicated to use (and I’m pretty techno-savvy). It was too confusing for any of my clients to use on their own. AudioGenerator is really “idiot-proof” – all you do is record your message and have your web person copy and past a snippet of code to your website – that’s it:
http://www.ClientAttractionAudio.com

E-zine tutorial:

AWeber Communications
Help with web traffic conversion:
http://www.ClientAttractionAutoresponder.com

Voice Broadcasting Websites

There are two places that I feel good recommending to you for voice broadcasting:

The company I'm using right now is Automatic Response Technologies. You can contact Jeff Troyer at 888-408-4222 ext.9009 and he will answer all your questions and help you set up your account. You can see their website at http://www.automaticresponse.com

Another company I used in the past for several clients and I liked them a lot is Automated Marketing Solutions, located on the Web at http://www.automatedmarketingsolutions.com The person who was helping me out was Jennifer Sanford at 800-858-8889; Extension 136. 's been a while so I'm not sure if she's still there - but you can try.

Voice Shot
Offers Web based voice broadcasting, virtual office phone system, virtual receptionist and enhanced toll free services as well as XML voice alert and notification services:
http://www.voiceshot.com

Lyris Content Checker
Lyris can help you combat "false positives" by checking your message for red flags before you send it.
http://www.lyris.com/resources/contentchecker/index.html

Miscellaneous

Count down timers:

Shrinking files for online transfers:

Mind Mapping:

RSS Feed Reader:

Productivity

Info Product Tools

Windows Media Player
You can use MS-Windows Media Player to burn your audio CDs – it doesn’t give you any whistles and bells – but it’s free:
http://www.microsoft.com/downloads/Search.aspx?displaylang=en

Product Packaging Resources

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14. Tools for MAC Users

Note: Since I don’t own a MAC computer I can’t say how good these tools really are. Please do you own homework before you download or buy them.

PrintToPDF
Converts documents from most programs into PDF files. It appears to be a good option for the $20 investment:
http://www.jwwalker.com/pages/pdf.html

Audacity
Free, open source software for recording and editing sounds:
http://audacity.sourceforge.net/download

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15. Direct Mail

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